Ecorobotix partners with GEO Sustainable Golf Foundation

Swiss company Ecorobotix has expanded its footprint within the golf sector with the announcement of a multi-year collaboration with longstanding sustainability partner to the industry – GEO Sustainable Golf Foundation.

The move compliments the company’s global launch of ALBA – the new, ultra-high precision turfgrass application equipment, which is currently being profiled at BIGGA and GCSAA industry events in Europe and the US.

Ecorobotix joins a diverse range of other leading industry stakeholders, including national and international associations, tours, companies, clubs, developments, tournaments and players that are already connected through the Foundation’s collaborative work and non-profit resources.

Speaking about the relationship, Claude Juriens, CEO of Ecorobotix, said: “2026 is a very exciting year for us.  It sees us enter the global golf market with brand new technology that combines custom software and hardware to reduce inputs into turfgrass by as much as 90%. This is technology with a well-proven track record across agriculture, now fully adapted for fine turf.

“As a demonstration of our commitment to the importance of sustainability to golf, we are delighted to also collaborate with GEO Foundation. Over the last 20 years they have helped build an important collaborative platform of partners, resources and expertise that is helping to advance golf’s collective action and its stewardship.”

Jonathan Smith, Executive Director of GEO Sustainable Golf Foundation, said: “Sustainability at scale takes a full team effort – involving leadership, innovation and collaboration from many diverse stakeholders. Ecorobotix bring all of those things to the industry. Their support is a great boost in our missions to help more parts of golf get engaged, accelerate their efforts and promote their results. It’s a movement that continues to be so important to the future of golf and communities around the world.”

A specific focus of joint activities will be the promotion of the science of ‘ultra-high precision’ applications to turf. Focussing on how improved targeting at scale can lead to significant further reductions in chemical use and associated water and fertiliser inputs.