SwingU has selected ParOne’s advanced video player to drive additional engagement to the website and app of the popular provider of technology-based game-improvement tools.
Replacing SwingU’s current video player, ParOne technology includes fast load times, rich data and analytics and consistent metadata. Integration and administration of the ParOne video player is easy on SwingU resources. In turn, SwingU is leveraging the power of the ParOne ecosystem to syndicate its videos for further monetization.
“ParOne’s video player allows us the flexibility to bolster our app to curate content to satisfy golfers’ unique learning and teaching needs,” says Charles Cox, CEO of SwingU. “Its attentive and hyper-responsive client service was a big reason we chose to work with ParOne.”
“The world is more comfortable learning visually; hence, the rise of video technology among companies’ marketing priorities,” says JR Charles, CEO of ParOne. “The back-end data and analytics robustness of our video player will help to optimize engagement and revenue from video content on SwingU’s app and website.”
The SwingU partnership follows recent announcements of ParOne powering videos on the popular GOLF.com and GOLFTEC.com. Both websites also utilize ParOne’s video commerce technology whereby viewers learn more about and purchase products on-screen during videos.
In addition to the ParOne video player serving golf publishers, Tours and brands, the company syndicates golf videos to top golf apps and websites to reach 40 million-plus unique monthly active viewers across 20 countries. ParOne also streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.
