Specialist full-service golf marketing agency GMS has announced a new partnership with J.Lindeberg, the Scandinavian apparel brand that bridges high-performance golf wear with premium fashion.
Through this strategic partnership, GMS’s North America team, based in Chicago, will provide and lead on international public relations and marketing consultancy services for J.Lindeberg, which is celebrating its 30th anniversary in 2026.
Based in Stockholm, J.Lindeberg aims to scale its iconic blend of lifestyle and performance, establishing its fashion-forward golf aesthetic as a leading force on the world stage.
This season will see J.Lindeberg unveil a refined lifestyle vision that bridges sport, fashion and culture. The brand will strengthen its connection between style and high-performance functionality across golf, ski, racket sports and everyday life.
“J.Lindeberg embodies progression and innovation in the golf fashion space and we are poised to tell their story to a golfing audience,” said Sam Elder, global co-CEO at GMS Agency. “It’s a particularly proud moment for our North America team, and timely as we open our Chicago office this month.”