London-based sports marketing agency Pangaea 13 has been appointed by International Leisure Brands (ILB) to support its growing portfolio of golf brands.
ILB is a leading brand owner and distributor in the golf sector, with its brands stocked nationwide at sister company American Golf, the UK’s largest golf retailer, operating 80 stores across the UK alongside a market-leading e-commerce platform.
The ILB portfolio includes brands such as Benross, Rife and Stromberg, alongside Ted Baker Golf — each positioned to serve different segments of the modern golfer market.
Pangaea 13 will lead strategic campaign delivery and organic amplification, building relevant campaigns that connect products to today’s golf audience. The remit includes integrated campaign planning, creator partnerships, PR support and content activations designed to drive retail demand, brand visibility and commercial performance across both in-store and online channels.
Paul McNicholl, Founder of Pangaea 13, said: “Golf is evolving rapidly – culturally, commercially and digitally. ILB sits in a strong position with a portfolio of brands that deserve modern, fan-first engagement. Our role is to translate product innovation into campaigns that travel across channels and move key audiences into action.”
Adam Peet, Marketing Manager at ILB, added: “We were looking for a partner who understands how to turn brand storytelling into measurable action. Pangaea 13’s approach to integrated activation and organic reach aligns with how we see the future of our brands in the market. We had strong success partnering with them across two projects last year and are looking forward to building on that momentum.”