On the Golf Business News stand, at the recent Golf Business Expo held on the 8th October 2025 at Whittlebury Park Hotel & Golf Resort, industry leaders Matthew Orwin and David Reeves unveiled the newly updated second editions of their acclaimed books, ‘Generating Membership Leads’ and ‘Driving Green Fee Revenues’.
The two books, originally issued to help golf clubs bolster subscription and visitor income – have been revised to reflect the changing dynamics of the golf industry, evolving consumer behaviours, and new digital marketing tools. They are now available through Promote Golf, priced at £24.95 each or £44.95 for both as a set.
Generating Membership Leads serves as a practical manual for clubs to grow their membership base in competitive markets. It combines data driven techniques, community outreach strategies, and referral systems, complemented by real world case studies.
Driving Green Fee Revenues is a fully updated guide that helps clubs maximise income from visitor play. Topics include golfer profiling, promotion design, customer data strategies, and adaptive marketing approaches suited to different club business models.
Both books were co-authored by Matthew Orwin and David Reeves, who bring deep experience in golf club operations, finance, marketing, and strategic planning. Their insights provide club managers and professionals with actionable roadmaps rather than abstract theory.
Matthew Orwin says: “These updated editions reflect a more complex and competitive environment. Golf clubs today must be smarter in how they attract and engage customers and these books aim to bridge theory and execution.”
David Reeves adds: “From digital marketing to pricing models to loyalty initiatives, the new content offers fresh tools. We’ve seen too many clubs leave revenue on the table; our goal is to make the path to growth clearer and more reliable.”
The two second-edition books are now available to order via Promote Golf’s website. Clubs, operators, consultants, and industry professionals are invited to secure their copies and explore how to transform memberships and green fee revenues in today’s market.
Visit www.promotegolf.com to learn more and to buy online.
