Golf Pride has launched a new range of ultra-soft grips that are designed to keep players hands light and relaxed throughout all phases of the swing.
Alongside Golf Pride’s Plus4 Technology, which features a larger lower hand, simulating four additional wraps of tape. performance features of the new Golf Pride CP (Comfort Performance) Collection grips include localised tack and traction zones that maximise grip where it is needed most; a soft feel that cushions impact to reduce hand soreness; and a reduced taper design that encourages lighter grip pressure for a more relaxed, consistent swing.
The CP collection is designed for players at all levels of the game, including recent appearances in 2026 major tournaments on the PGA TOUR, LPGA TOUR and PGA TOUR Champions.
“For a lot of players, feeling good on the course is what matters more than birdies and bogeys,” says Jamie Ledford, President of Golf Pride. “With the CP, we’re showing golfers how a grip can give them a feeling of comfort and confidence and allow them to enjoy a full round with a constant feeling of connection to the club in each and every swing.”
The CP grip collection is available in both Standard and Midsize at all major retailers and online stores.