Deere & Company has announced key leadership changes as the landscape and turf machinery company continues to advance its strategy to deliver intelligent, connected products and solutions that enhance customer economic value.
Effective November 3, Deanna Kovar has been appointed President of Deere’s Worldwide Agriculture & Turf Division: Production and Precision Ag, as well as the Americas and Australia markets.
In this role, she will have responsibility for major equipment and technology solutions for production-scale agriculture, including large tractors, as well as harvesting and crop care equipment. Kovar was previously president of the company’s Small Ag & Turf business.
Kovar’s previous role is being filled by Justin Rose, who will assume the role of President, Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets.
Rose will be responsible for equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment. He recently served as president of Lifecycle Solutions, Supply Management, and Customer Success for Deere.
In turn, Rose’s past position is being taken on by Cory Reed, who has been named President, Lifecycle Solutions, Supply Management, and Customer Success.
Reed will manage Deere’s global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering exceptional value and support for customers worldwide. Previously, he was president of the company’s Production and Precision Ag business.
“We’re focused on building an experienced, purpose-driven leadership team dedicated to improving our customers’ success,” said John May, Chairman and CEO of Deere & Company. “Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide.”