Five Iron Golf, the indoor golf and entertainment business with locations across 20 US states and seven countries, has opened its first UK venue in central London.
Located at 1 Finsbury Avenue, the 6,900 square foot venue, which occupies the ground floor of British Land’s Broadgate campus, is currently in its soft-launch phase and is open for exclusive preview events and bookings ahead of its official full public opening in September.
The venue features eight Trackman golf simulators, offering access to more than 440 world-famous golf courses, along with professional coaching, instruction and club fitting services. Guests can bring their own clubs are use a range of free to use clubs from Callaway’s latest range. It also features a full-service bar and restaurant, a private terrace and open-plan social spaces.
The Broadgate venue marks the first location in a 10-site franchise agreement in the UK led by Five Iron Golf UK CEO Eric Parker, who will spearhead the brand’s growth throughout the UK.
Parker said: “As one of Five Iron Golf’s earliest supporters, I’ve watched this brand redefine what golf can be. London has been ready for a more modern, inclusive approach to the game, one that welcomes everyone, from serious players to after-work social groups. We’re thrilled to bring that to Broadgate and create a space where people connect through sport and hospitality. Our mission is to make golf for everyone by delivering a dynamic, entertaining and inclusive way to experience the game.”
Jared Solomon, Co-Founder and CEO of Five Iron Golf, said: “London represents a defining moment for our international expansion. We’ve built something that goes far beyond golf, it’s about creativity, community and connection. Bringing that spirit to one of the world’s most dynamic cities, alongside a partner like Eric who deeply understands our brand, is incredibly exciting.”