The PGA TOUR has announced a four-year partnership with Bushmills Irish Whiskey, which has been named the Official Whiskey of PGA TOUR and PGA TOUR Champions.
As part of the TOUR’s Official Marketing Partner program, Bushmills Irish Whiskey will launch a new national retail suite, full-service digital campaign, branded onsite activations and consumer sweepstakes giving fans across participating markets a chance to access exclusive PGA TOUR rewards. Bushmills will also be serving up signature Irish coffees while introducing a range of aged single malts from its onsite whiskey bar.
“Bushmills has spent more than 400 years honing its craft with an unwavering commitment to progression, which makes for a natural pairing with the PGA TOUR,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “We are excited to welcome Bushmills as an Official Marketing Partner and the PGA TOUR’s first Official Whiskey, and we look forward to offering our fans this premium Bushmills experience alongside Maestro Dobel at TOUR events nationwide.”
“Having doubled in size over the past 10 years, the Irish whiskey category continues to attract new drinkers who are looking for more premium single malt offerings,” said Lander Otegui, SVP Marketing at Proximo Spirits. “As long-standing leaders in Irish single malt, we’re excited to give thousands of PGA TOUR fans a taste of our 400-year-old liquid history. As an Official Marketing Partner for the next four years, Bushmills will be able to share our award-winning single malts and beloved Irish coffees on the course with a new dedicated fan base.”