Luxury apparel brand Peter Millar has become the title sponsor of the UK’s no.1 ranked golf podcast The Chipping Forecast, whose full title will now be The Chipping Forecast – in association with Peter Millar.
Co-hosted by leading sports broadcaster Andrew Cotter and professional golfer Eddie Pepperell, with regular special guest and BBC Golf Correspondent Iain Carter, The Chipping Forecast started in mid-2023 aiming to provide insightful, intelligent and humorous thoughts on golf and the world beyond the fairways. It has since grown exponentially, topping podcast charts with listeners in over 100 countries.
The Peter Millar sponsorship, which began for The Chipping Forecast’s 112th episode, seeks to challenge established podcast sponsorship norms with more nuanced, ad-hoc references to the brand and its products rather than simply relying on scripted ad reads. Listeners can look forward to the same free-thinking, cerebral and insightful style from all three of the podcast’s regular cast list, with a natural reference to Peter Millar and the future opportunity to take part in special collaborations.
Two-time DP World Tour winner Pepperell, who is currently competing on the Hotelplanner Tour, has also become a Peter Millar staff ambassador as part of the sponsorship.
Mark Hilton, President of Peter Millar International, said, “As keen listeners to The Chipping Forecast we were naturally inquisitive about the opportunity to work together. From the first discussion we had with Andrew and Eddie there was a lot of common ground on how a sponsorship would work, and we’re thrilled to be part of the TCF story.”
Cotter said: “We are delighted that we are starting this partnership. We’ve been very particular about finding the right fit for the podcast and in Peter Millar we certainly have that – a company that strives for the very highest quality while maintaining its own identity, character and style.”
Pepperell added: “I’m really pleased to be joining the Peter Millar stable of tour professionals. The look and feel of their golf apparel is superb and I’m looking forward to showcasing their apparel wherever I play.”