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Golf Industry News for 154th Open

Wed22July 2026

NBC Sports delivers most watched final round of The Open since 2022Sunday’s final round of 154th Open Championship at Royal Birkdale averaged 4.3 million viewers in the USA on NBC & Peacock, peaking at an audience of 6.1 million.

Fri17July 2026

The R&A’s new lifestyle apparel collection flies off the shelves at Royal BirkdaleNew official R&A apparel collection proves a hit with fans attending the 154th Open.

Merseyside set for major economic boost as fans flock to Royal BirkdaleMastercard Economics Institute insights point to potential spending surge of as much as 100% in local area

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Mon13July 2026

Formby Hall welcomes golfers and golf fans as The Open returns to SouthportLeading Lancashire resort looks to turn the spotlight on golf in the north west with the staging of The Open at nearby Royal Birkdale.

The R&A drives sustainability initiatives at 154th Open ChampionshipThe R&A marks a decade of continuous progress in making its championships more sustainable.

The R&A unveils digital and broadcast coverage for the 154th Open ChampionshipThe week's Open Championship is to feature more in-depth coverage across digital and TV platforms than ever before.

Fri10July 2026

Liverpool celebrates local hero Tommy Fleetwood with painting at city landmark1,000 square metre artwork unveiled ahead of The Open Championship at Royal Birkdale

Thu9July 2026

The R&A issues new code of conduct for The Open ChampionshipNew guidance aims to ensure that everyone playing in or attending The Open can enjoy a 'welcoming, inclusive and memorable experience'.

Wed8July 2026

Toptracer to launch major activation at The OpenRange technology company to showcase a suite of innovative products at Royal Birkdale next week.

Fri3July 2026

Reflo unveils officially licensed capsule collection for the 154th Open Championship Twelve limited-edition, individually numbered pieces, made from recycled materials draw their identity from the dunes, wildlife and history of Royal Birkdale and the Sefton Coast, ahead of the Open Championship

Wed1July 2026

Scottsdale Golf celebrates home-town hero Tommy Fleetwood at Southport event hubLarge-scale artwork at Southport & Birkdale Sports Club celebrates town’s biggest star and provides backdrop to week-long activation by golf retailer Scottsdale Golf.

Tue30June 2026

Toptracer adds Royal Birkdale to virtual golf portfolio ahead of The 154th OpenGolfers worldwide can now play the venue for The Open and compete for exclusive prizes thanks to special partnership with The R&A.

Mon29June 2026

Scottsdale Golf to host fan entertainment and retail hub in Birkdale during Open WeekSouthport & Birkdale Sports Club to become free entry experience, combining golf, retail, entertainment and hospitality.

Fri26June 2026

Final Qualifying for The Open to be broadcast liveThe R&A breaks new ground by broadcasting live coverage of Final Qualifying from all four venues.

Fri12June 2026

Chart Hills selected as Regional Qualifying venue for The 154th OpenKent club chosen to host qualifying event for this year's Open Championship.

Tue9June 2026

Ben Lomond releases special edition gin for The 154th OpenBen Lomond Gin's special edition release for the Open Championship at Royal Birkdale delivers a 'bold yet balanced profile with bright fruit, soft florals and a fresh, herbaceous finish'.

Wed22April 2026

Loch Lomond Whiskies releases limited edition malts ahead of The 154th OpenScottish distillery unveils limited edition whiskies to celebrate this year's Open Championship.

Thu13November 2025

BIGGA unveils members picked for The R&A Championship Agronomy ProgrammeBIGGA Members chosen to assist greenkeeping teams at next season's big events in the UK & Ireland

Mon22September 2025

The R&A confirms Open Qualifying Series eventsThe R&A has added several new paths to entry for the 154th Open at Royal Birkdale.

Mon21July 2025

Pricing unveiled for new hospitality options at 2026 Open ChampionshipThe R&A has unveiled the cost of the new hospitality offerings being introduced at the 2026 Open Championship at Royal Birkdale, which will give fans unprecedented flexibility to move between venues across the course.

Mon30June 2025

Ticket ballot opens for 154th Open ChampionshipThe ticket ballot for the 154th Open Championship at Royal Birkdale is now open, but fans will need to act quickly to secure their place at golf’s most historic major.