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Essential intelligence for the business of golf

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Golf Industry News for St Andrews

Mon2November 2026

Elevate Golf 2026 celebrates record numbersThird edition of B2B golf tourism event brings together 230 suppliers and 230 tour operators for more than 9,400 business appointments.

Fri23October 2026

Brook Taverner opens new menswear store in St AndrewsHeritage men's clothing brand opens up new store at the Home of Golf.

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Fri21August 2026

The Open 2027: the accommodation story stretches well beyond St AndrewsThe R&A reports that The 150th Open, played on the Old Course in 2022, drew a record 290,000 spectators with the economic benefit to Fife and Scotland at more than £300 million across the week.

Mon6July 2026

Ticket Ballot opens for The 155th Open at St AndrewsThe ticket ballot remains the primary route for fans to secure general admission tickets and will run from Monday 6 July to Friday 24 July 2026.

Tue16June 2026

New 44-bedroom boutique hotel opens at the Home of GolfThe Kithmore introduces upgraded hotel and restaurant offering to the heart of St Andrews.

Mon8June 2026

Fans’ Ticket Ballot announced for The 155th Open at St AndrewsFans can register their interest for the ticket ballot via TheOpen.com from now until it opens on 6 July when ticket applications can then be submitted.

Fri27February 2026

St Andrews Links to offer 2,000 discounted green fees to Scottish golfersExpansion of cut-price tees times offer at six courses at the Home of Golf from just £7.50 including an entire day on the Old Course

Tue11November 2025

Luxury coach operator tees up growth as golf tourism boomsGolf travel boom fuels growth St Andrews-based business

Mon13October 2025

Alfred Dunhill extends sponsorship of Links ChampionshipLuxury goods company continues its support of popular DP World Tour pro-am event

Fri20June 2025

Ryder Cup 2025 Series, Part 1 – 98 days till the next match and why that is significantThe big picture behind the complex story of early attempts at international team golf, by Ross Biddiscombe, the author of ‘Ryder Cup Revealed: Tales of the Unexpected’

Thu15May 2025

Eden Mill Golf Gin secures UK-wide listing with Waitrose Eden Mill’s Golf Gin is launching in stores with a refreshed bottle design and is the world’s first spirit to be distilled with botanicals foraged from the Old Course in St Andrews.

Wed30April 2025

The Old Course Hotel unveils new-look Road Hole Bar & RestaurantThe Old Course Hotel, Golf Resort & Spa has reopened its reimagined fourth floor, with the space, which overlooks the iconic St Andrews’ links, having undergone a major renovation over the last few months.

Thu27March 2025

St Andrews Golf Heritage Conference hailed resounding successA ground-breaking conference staged by the R&A World Golf Museum and British Golf Collectors Society at St Andrews that focused on golf club heritage has been hailed a resounding success by both organisers and delegates.

Thu13February 2025

Plans approved for new golf resort in St AndrewsPlans for a major new golf resort near St Andrews in Scotland have been approved by local councillors following years of wrangling.

Thu23January 2025

St Andrews to host Open Championship in 2027The R&A has announced that The 155th Open will be played at St Andrews from 11-18 July 2027.

Mon2December 2024

St Andrews Links Trust publishes commemorative brochure celebrating 50 years at the Home of GolfSt Andrews Links Trust, the charitable organisation responsible for the management of the seven links courses at St Andrews, has published a commemorative brochure to celebrate its 50th anniversary.

Fri1November 2024

Inaugural Elevate Golf travel event hailed ‘resounding success’The first edition of golf B2B tourism event Elevate Golf has been hailed a resounding success as golf’s leading travel firms and golf destinations connected in Scotland over five days.

Thu22August 2024

The R&A unveils record prize fund for AIG Women’s OpenThe prize fund for the AIG Women’s Open, which is being played this week at the Old Course, St Andrews will be $9.5 million, an increase of $500,000 on the previous year.

Mon19August 2024

Fitzpatrick chases historic double in Alfred Dunhill Links at St AndrewsThe Alfred Dunhill Links Championship is a celebration of Links golf, played over the Old Course St Andrews, Carnoustie and Kingsbarns, from October 3 – 6 with a prize fund of US$5 million, For the first three days entry is FREE.

Fri16August 2024

Crail primed to host AIG Women’s Open qualifierCrail Golfing Society, one of the world’s oldest golf clubs, situated less than 10 miles from St Andrews, will welcome competitors from 28 countries on Monday when it hosts Final Qualifying for the AIG Women’s Open to be played in St Andrews from 22-25 August.

Ben Lomond Gin tees up Gin Trail in St Andrews ahead of AIG Women’s OpenBen Lomond Gin, the Official Gin of The AIG Women’s Open, has launched a Gin Trail in St Andrew’s in Scotland ahead of the season's final women's major championship.

Thu1August 2024

World’s first ‘playable’ golf billboard promotes AIG Women’s OpenThe R&A has unveiled the world's first 'playable golf billboard' at Edinburgh Waverley Station to allow fans to experience playing the par-3 8th hole of the iconic Old Course in St Andrews, host venue of this year’s AIG Women’s Open.

Tue30July 2024

Invitation to contribute to a historic tribute to the Grand Old Man of GolfPlanning approval has been granted for the erection of a bronze statue of Old Tom Morris on the Bow Butts overlooking The R&A Clubhouse and the links, People from all over the world are being invited to contribute towards the project costs, estimated to be just over £100,000.

Thu25July 2024

R&A unveils dance anthem ‘Rising Up’ as official soundtrack of the AIG Women’s OpenThe R&A has unveiled a new official anthem for the AIG Women’s Open which is being held at the Old Course in St Andrews from 21-25 August.