Following the recent announcement that Advanced Turf Technology (ATT) has been reacquired by original founder John Coleman, the company has strengthened its leadership team with the appointment of David Withers as co-owner and company chair.
A well-recognised name and face of the groundscare industry, David will be bringing decades of knowledge and experience to the role.
David’s career began as an equipment demonstrator for Redexim before embarking a 25-year tenure with Jacobsen where he held a number of senior leadership roles including six years as President. The last eight years has seen David spearhead the ISEKI UK & Ireland business, where his proven ability to develop brands and drive sustainable growth saw the company more than double its sales.
His deep understanding of professional turf machinery, manufacturing and brand development makes him a valuable addition to the ATT strategic team at a pivotal point in its evolution.
“David’s experience, insights and leadership credentials within the sector cannot be denied” comments ATT Managing Director John Coleman. “His support and guidance will be instrumental to establishing our new manufacturing facility, re-invigorating the INFINICUT and TMSystem brands back to their position as leaders in the marketplace and driving the business forward, both at home and further afield, as we embark on this next chapter.”
David added, “I am delighted to have the opportunity to work alongside John and the team as we re-establish INFINICUT as the go-to mower for golf and sports turf applications around the world. I am looking forward to this new role and continuing to play my part in this fantastic industry of ours.”