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American Golf Introduces Armed Forces Discount

Golf retailer American Golf is introducing a 10% discount to serving members and veterans of the Armed Forces both in-store and online through the Defence Discount Service.

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Golf retailer American Golf is introducing a 10% discount to serving members and veterans of the Armed Forces both in-store and online through the Defence Discount Service.

The DDS is the only official discount service for members of the Armed Forces and Veterans across the UK, providing members with discounts both online and in store through its Defence Privilege Card.

American Golf Brand Manager Will Sturgess said: “We’re delighted to be able to give something back to members of the Armed Forces and veterans and hope that we can contribute to their enjoyment of the game of golf. American Golf has a long-standing commitment to forces charity On Course Foundation, helping to raise funds for the rehabilitation of service personnel through golf. We know the enjoyment and relaxation that so many get through the game so to be able to extend our support to active members of the forces community is very pleasing.”

In order to redeem their discount in-store, forces customers must show their Defence Privilege Card at the till. To redeem the discount online, customers simply log in to their DDS portal and follow the instructions.

For more information on the discount scheme, visit the American Golf website. 

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