A new specialist digital marketing agency, INFLUX.GOLF, has been launched with the aim of helping global golf brands, destinations and events increase direct-to-customer sales.
With headquarters in the UK, and with an experienced team of 20 digital marketers and brand content creators in London, Edinburgh and Cape Town, the new agency combines incisive data, decades of digital expertise and compelling content to drive sales to new and loyal customers.
Will Chamberlain, Business Director of INFLUX.GOLF, said: “Brands and businesses are seeing the opportunity and value of going direct-to-customers via digital channels – but not all golf businesses have the expertise or ability to develop those skills in-house.”
“For example, some larger hotel groups are now driving 50% of sales directly via digital channels. Yet nine out of ten golf holidays packages are still sold via tour operators and third parties, despite nearly a third of customers saying they would prefer to book direct. So there’s a significant opportunity to drive more, high-yielding, direct bookings – and then re-engage customers for long-term loyalty.
“Ultimately, our objective is to help golf brands and businesses drive more traffic, more customers and more direct sales.”
Individually, the experienced team behind INFLUX.GOLF has worked on digital marketing strategy and activation for leading golf resorts, golf clothing brands, golf equipment brands and tournaments worldwide – and recognized the need for a dedicated specialist international agency.