On an unmissable day of world-class sporting drama, Sky Sports created its own history by breaking viewership records on Sunday [April 13], delivering its most-watched day ever.
Driven by a packed day of wall-to-wall action, from the Premier League and F1 to tennis, golf, IPL, SPFL and the EFL, Sky Sports reached 7.5 million viewers on linear channels on Sunday, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19% share of total TV viewing, and a 39% share among under-35s – both higher than any terrestrial broadcaster.
The day culminated with Rory McIlroy’s historic Masters victory at Augusta, completing the career Grand Slam in front of a record peak audience of 1.85 million viewers, commanding 37% of total TV viewership.
Sky Sports Managing Director, Jonathan Licht, said: “Sunday was a day of unforgettable sporting drama, and a proud day for Sky Sports, as the live action had fans gripped from the morning into the early hours.
“From Rory’s historic win at Augusta to an exciting Bahrain Grand Prix and a packed schedule of football, cricket and tennis – it was a day that had it all. These record-breaking numbers are a testament to the incredible teams who work tirelessly behind-the-scenes to bring unmissable moments to life and showcase the very best in sport across the world.”