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Essential intelligence for the business of golf

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Golf Industry News for Masters Tournament

Tue22September 2026

Augusta and The R&A announce schedules for international pathways to qualification for the Masters and The OpenAugusta National and The R&A continue to develop international pathways into both major championships from several professional tours.

Mon13April 2026

Golf Ireland congratulates Rory McIlroy on successful defence of Masters titleGolf Ireland salutes historic Masters victory for home-grown talent Rory McIlroy.

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Tue7April 2026

Ballesteros Foundation partners with Nike to mark Seve’s iconic Masters momentA limited number of the ‘Nike Double Swoosh’ visors are released to celebrate the day in 1986 that Seve Ballesteros turned instinct into one of golf’s most memorable expressions.

Rolex proud to support 90th edition of the Masters TournamentFamous watch brand celebrates its enduring partnership with the season's first major championship.

Mon6April 2026

Golf Channel unveils comprehensive Masters coverage scheduleGolf Channel to air more than 60 hours of live news programming from Augusta National this week.

Tue26August 2025

New joint qualification pathways created for The Masters and The OpenAugusta National and The R&A have unveiled a new collaboration to align qualification pathways for The Masters and The Open.

Tue15April 2025

McIlroy’s Masters win results in Your Golf Travel’s £1m holiday giveawayYour Golf Travel has announced that Rory McIlroy’s historic Masters victory has triggered the release of over £1 million worth of free golf holidays for Your Golf Travel customers.

Mon14April 2025

Masters Sunday becomes most-watched day in Sky Sports historyOn an unmissable day of world-class sporting drama, Sky Sports created its own history by breaking viewership records on Sunday [April 13], delivering its most-watched day ever.

Rory McIlroy completes grand slam with Masters victoryRory McIlroy made history at Augusta on Sunday when becoming just the sixth golfer in history to complete the career grand slam after winning the Masters following a thrilling play-off against Justin Rose.

Thu10April 2025

Bernhard Langer partners with Skechers ahead of final Masters appearanceTwo-time Masters champion Bernhard Langer has signed a sponsorship deal with Skechers and will wear the brand’s golf footwear for what will be the 67-year-old German's final appearance at the Masters this week.

Tue8April 2025

Bernhard Langer ponders Masters’ memories ahead of final Augusta appearanceAhead of his final appearance in the Masters Tournament, two-time champion Bernhard Langer looks back on his 40-year relationship with Augusta National and The Masters.

Thu3April 2025

J.Lindeberg launches Masters-inspired apparel collectionJ.Lindeberg has continued its tradition of designing exclusive tour-specific collections with the launch of the SS25 Masters Tour Collection.

Thu20March 2025

Masters caddies revisited in updated version of ‘Legendary Caddies of Augusta National’The story of the all-Black Augusta National Caddie Corps, the most famous caddie group in the game's history, is recounted in a newly updated book called The Legendary Caddies of Augusta National - Inside Stories from Golf’s Greatest Stage.

Mon14October 2024

Emirates’s Majlis Course to host 2025 Asia-Pacific Amateur ChampionshipThe Asia-Pacific Golf Confederation (APGC), the Masters Tournament and The R&A have announced that the 16th Asia-Pacific Amateur Championship will be contested at Emirates Golf Club’s Majlis Course in Dubai from 23-26 October, 2025.

Tue24September 2024

Masters Tournament unveils new corporate sponsor and expanded live TV coverageThe Bank of America has been announced as a new 'Champion Partner' of the Masters Tournament, beginning with the 2025 renewal.

Mon15April 2024

Scottie Scheffler claims second green jacketScottie Scheffler surged clear of a crowded leaderboard at Augusta National on Sunday to capture his second green jacket in spectacular style at the 88th Masters Tournament.

Thu11April 2024

Rolex celebrates 25 years of ‘timeless elegance’ at the MastersAlthough Rolex’s support for professional golf dates back to 1967, this year sees the Swiss watchmaker commemorate 25 years as an official partner of the Masters Tournament, the 88th renewal of which gets under way at Augusta National Golf Club today (April 11).

Tue9April 2024

DAZN secures broadcast rights for the Masters in MENA regionDAZN, the leading global sports entertainment streaming platform, has secured the exclusive broadcast rights to the 2024 Masters Tournament for the Middle East and North Africa.

Wed3April 2024

Golf Pride launches Masters-inspired gripGolf Pride is celebrating the staging of this year's Masters Tournament at Augusta National with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4 grip that is available through select retailers from April 8.

Thu30March 2023

Rolex marks major milestones at The MastersRolex and golf share a mutual appreciation for tradition and unfaltering precision, as well as a timeless emphasis on integrity, respect and elegance both on and off the course. For more than 50 years, the bond between Rolex and golf has evolved through pivotal partnerships, which have further cemented Rolex’s place at the heart of the game.

Thu27October 2022

Royal Melbourne to host 2023 Asia-Pacific Amateur ChampionshipThe Asia-Pacific Golf Confederation, the Masters Tournament and The R&A have announced that the 2023 Asia-Pacific Amateur Championship is to be held at Royal Melbourne Golf Club in Australia.

Mon12April 2021

Matsuyama secures timely Masters winHideki Matsuyama has won the 85th Masters Tournament, claiming the coveted Green Jacket for the first time to become Japan’s first male major champion.

Tue6April 2021

Rolex returns as official timekeeper at 85th MastersRolex has been an International Partner of the Masters Tournament since 1999, and this year celebrates the 40th anniversary of brand ambassador Tom Watson's triumph at Augusta in 1981.

Thu1April 2021

Stewart Golf saves the day at AugustaThe organisers of this year's Masters Tournament at Augusta have arranged a fleet of Stewart Golf X10 Follow trolleys to carry the player’s bags after new Covid restrictions meant that caddies are unable to be on site for the event.